The third is also by Elliott Wilcox “Keep your Opening Statement Promises” found at http://www.trialtheater.com/wordpress/trial-skills/opening-statement/keeping-your-opening-statement-promises and states:
Moving isn’t the easiest thing in the world. When you move from one home to another, you’re basically transferring your entire life (and your family’s life) to a new destination.
What we recently moved between homes, we had too much stuff (more specifically, too much HEAVY stuff) to move by ourselves, so we had to hire a moving company. Out of all the movers we contacted, only one of them called us back, but they did a terrific sales job. He told me how all of their movers were bonded, how reliable they were, how careful they were, etc. etc. Most importantly, he promised me that they’d be at our home “sometime between 11 AM and 1 PM” to help us move.
(Continue reading at the author’s website)